Book Yourself Solid
Article by Michael Port
7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE
often ask me how I built a six figure income working as an
professional in less than 10 months. I narrowed it down to 7 simple
Seven simple internal and intuitive attitude shifts… and the exact
that will kick your business up a notch.
effective and powerful steps won’t come as any mystery to you,
but if you
take them to heart, they will absolutely and emphatically build your
naturally and authentically.
advice to you (from someone who has struggled and been exactly where
now) is to love, embrace and believe in yourself. Because I know how
realistic it is for you to become a successful solo professional.
these simple insights with the gifts you have within yourself
an abundant, joyful and prosperous business and life.
SEVEN KEYS TO BOOKING YOURSELF SOLID
1: Focus On Solutions no matter what you say, think or do. Take the
attention off of yourself, your business and your services. Every
every day stay focused on clear, specific and detailed solutions,
advantages that appeal to your prospects.
define the root of your prospects’ problems and needs. Then
on those solutions. There does seem to be some universal confusion on
definition of a solution these days… or a slip of the mind, perhaps?
are not technical, scientific, mechanical or procedural. They are
profound, deep and impactful.
someone wants to lose weight, solutions are not…
core need of losing weight is much deeper. They really want to…
more self confident
their perfect mate
you’re talking their language. The more benefits you uncover, the
you will start to attract new clients. People buy good feelings, news
thinking and solutions to their problems.
2: Seek Out Ideal Clients for maximum joy, prosperity and
about the human you are when you are performing optimally at your
are with all the people who inspire and energize you.
a long list of the characteristics these people have because they
ideal clients. (p.s. clients and friends are interchangeable
used to work with anyone who had a pulse and a checkbook. Living the
rope policy of ideal clients increases my productivity… happiness… and
clients than I can handle are being referred to me. I know it’s hard to
believe, but it’s true!
are like family to me. Don’t get me wrong, I lived through a
intense and painful negative energy worrying about those challenging
relationships. It exhausted me and took me away from accomplishing the
good for my clients. It was impossible for me to be productive,
successful in this environment.
with your list of inspiring people, I give you permission to
dead wood in your calendar. If it feels scary, trust the next five
energetically fill those spaces.
3: Embrace Your Authentic Self and toss out the societally accepted
of you. Yes! I’m serious. No one likes the IBM stiff blue suit that
every rule. We’re attracted to that perky, authentic confident soul who
like it is and filters nothing!
about how radiant and attractive you are when you are with your
friends. You are spontaneous, free and genuine because of the trust
these close relationships.
real liberated, confident empowered self is the true self that only
select few inner circle friends are exposed to. Let me tell you… if you
your quirky, silly side shine… you’ll experience far greater
an immediate client attraction. Sound easy? It is! Works every time
charm. Test it for yourself.
4: Branding is not just for Superbowl advertisers. If you haven’t
identified your natural skill, talent, interest or expertise… or if
clearly and consistently expressing and defining yourself… chances are
clients can’t either.
people are afraid of niches or specifity because they think it may
their success or potential. That couldn’t be farther from the truth.
and uncertainty translates into insecurity. Personal branding
uniquely you. Own it… love it… express it!
and by the way… once you’ve mastered your niche… then you get to
and do anything else you want!!!)
5: Articulating What You Do is the key that connects your vibrant,
and authentic self to the world. Most people are afraid to express
in a clear and powerful way.
boldly, clearly and with purpose. This is the fastest way to
suspicion, guesswork or speculation. Prospects want to know the exact
they will experience and action they should take. Articulate this
paved the way for a “yes”.
you won’t appeal to everyone. And, that’s the beautiful
you will do is powerfully impact your ideal clients in a compelling way
time you clearly communicate the vibrant you.
6: The Simple Selling Process is a cinch once you embrace Key 1
baby!). If you remember this, you’ll never have to sell again.
you think in terms of solutions and problems solved, clients will
work with you. You are a consultant… a lifelong advisor. When you have
fundamental solutions to help others… it’s your moral imperative to
tell as many people as possible. You are changing lives!
is your goal?
the benefits will be when they reach their goal
you like a partner to help you with that?
a commitment. Ask yourself, would this person’s life be fuller,
and better-off with me in it? Now, let your light shine and give an
7: Self Promotion Is Easy And Fun The internet and modern
technology is a
beautiful thing, but too many people get caught up in their “web site”.
waste one more second on any marketing that is ineffective, inefficient
you just can’t measure.
the tried and true techniques that will book you instantly,
mastermind and get synergistic relationships working for you. There’s
less effective than a solo pro… and a single mind. Colloborate for the
this seems to vague, open the phone book, look up professionals with
clients and prospective audiences, make one phone call today and
yourself and the benefits of your services. Now make one five minute
every day. If you’re not comfortable calling a stranger, talk to every
family member and colleague you know and ask for names of professionals
fields you are seeking. Soon you’ll have a growing list of warm names
second easiest way to book yourself solid is to use client
First, ask every client how happy they are with your services. If the
positive, then ask who else they know in a similar situation that could
from... (list those benefits!). If they aren’t satisfied, you just
yourself a second chance. Consider yourself lucky.
prevailing there are so many more ways to Book Yourself Solid, we
on for weeks and weeks on end. My recommendation, start with the basics
and write me at Michael@michaelport.com with additional questions,
clarifications, epiphanies or revelations you have.
you have the ultimate solutions to build an abundant business.
the brilliance of you and let out the silly one too. Anything less is
let's get down to it and book yourself solid!
learn more about
booking yourself solid and getting more clients
can handle even if you hate marketing and selling – go to