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Promoting
Your Ecommerce Site
Article
by Scott
F. Geld
You've got
your Ecommerce site
all set up and you're ready for
customers. But where
are they? Now the real work
begins! You have to
attract customers to walk into your Web
store? How are you
going to do that? Here are some ideas:
Submit
Your Web Store to Search
Engines
Begin
with
the major search
engines and directories, for example,
Google, Yahoo and so
on. After that, find out which
other search engines are
more specific to your line of
business and submit to them.
Once that's done, you can submit to
the others that are
available.
Cross
Link
with Other Web Sites
Contact
other sites that
attract a similar type of customer
that you do, and cross
link with them. Sites that are
related but not exactly the
same work best. For example,
if you sell flooring,
find a site that sells floor
cleaner to link
to...related, but not the same.
Purchase
Links
Some
successful Web stores sell
links to their Web sites. Their
traffic level could be
high enough that it may be worth it
for you to pay for a
link on someone else's site. You'll
want to consider this
carefully though, and make sure that
there is good
potential for attracting new business
this way. MarketingBlaster.com
also sells direct links in a
number of categories
for only $5/month.
Offer
Affiliate Programs
An
affiliate program simply
means that you allow other Web sites to
market your products
or services. You still fulfill
the orders, but you pay
your affiliate a commission
for each sale they
generate.
Posting
to
Newsgroups
The
strategy of posting to
newsgroups is not as popular as it once
was due to the level of
Spam that newsgroups get. But it
still may be worth some
investigation. Be sure to choose
your newsgroups
carefully and only post when you have
something of value to add.
Remember, your signature
acts
as an
advertisement for
your Web store.
Keep
Your
Content Current
It's
very
important to keep
your content fresh and change it
regularly, so that visitors
can expect updated information
when they visit
your site. They'll keep returning
if there's always
something new to read about.
Email
Marketing
Make
sure
your site visitors
have a way of leaving their contact
details on your Web
site so that you can Email them
offers, information or
newsletters in the future. The list of
names generated from
this technique is probably your most
valuable resource.
Make sure that when you do send Email
to this list that it
is worth your recipients while to
read it. Too much
contact of too little value can drive
customers and potential
customers away. Never be guilty of
spamming.
Use
an
Email Signature
Create
an
Email signature file
that includes the URL of your Web
store. Every Email you
send to anyone is an advertisement
for your business.
Put
Your
URL on Everything
Your
URL
should appear on every
piece of communication your
company puts out. This
includes letterhead, envelopes,
business cards,
packaging, invoices, labels, brochures
and catalogues. This
is publicity and it's free!
Scott
F.
Geld is the Vice
President of Marketing for MarketingBlaster.com.
Contact him for all of your direct link needs
and for highly
targeted PPC traffic.
http://www.MarketingBlaster.com
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