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Valuable Marketing Lesson Happened During A PPC Test
 
Article by Tom Beal


Every successful salesperson knows the value of owning a
list of targeted potential customers. It's a strategy I
used to break sales records and also taught in my sale
training sessions.

Coming from "real" world selling into virtual world selling
presented some unique challenges.

How does one build a list online?

Research revealed many successful marketers recommend using
Pay-Per-Click (PPC) search engines to quickly and
effectively build your list.

Selecting targeted keyword to reach your ideal potential
customer give PPC a distinct advantage over other list
building methods.

I decided to put PPC list building method to the test. I
choose to set up a advertising campaign at Google Adwords
and the lesser known http://www.mpstrategiesfirm.com. The
two companies can have your campaign up an running in a
short time.

They display the ads differently. Google Adwords displays
the ad on search engine results and mpstrategiesfirm.com
uses contextual advertising showing the ads on keyword
topic based pages within their network.

Every test needs an objective outcome to gauge the results.
The objective of this test? Visitors sign up to receive a
free health report from a new affiliate program I choose to
promote.

The Test Results

Google Adwords
number of clicks  700
cost per click    .23
number of opt-ins  36
total cost     161.00
Conversion rate    5%

MPStrategiesfirm.com
number of clicks  800
cost per click    .20
number of opt-ins  53
total cost     160.00
Conversion rate   6.5%

Even though they used different methods to display the ad,
both produced excellent traffic results for the investment.
Surprisingly; the smaller company beat Google this time
around.

Sending traffic was only one factor of the objective.
Remember the ultimate goal is to gain subscribers to build
the list.

A Valuable Marketing Lesson

PPC marketing provided a valuable lesson in online
marketing and I was glad to discover it. The conversion
rate looks great but I was giving away a report, no
purchase required, and expected a higher opt-in number.

1,500 people clicked for the free report, but only 89 put
in their name and e-mail address. I receive 53 subscribers
from mpstrategiesfirm.com and 36 from Google.

This test showed a fatal flaw on the affiliate landing
page. The poor layout of the landing page cause a very low
sign ups. They didn't focus on getting visitors info to
access the free report.

I promptly pulled all advertising leading to that affiliate
page. Imagine the wasted marketing dollars on ad campaigns
if I didn't conduct this test.

PPC marketing is now in my arsenal of marketing tools. Yes,
it can build your list fast but it proved invaluable in
testing the effectiveness of ad campaigns before investing
large sums of money.

Tom Beal assist his clients at positioning themselves as
the experts in their field and creating the law of
attraction in their business. He is also the President and
Founder of numerous successful companies and websites
including the recently formed membership site for top
performers at: http://www.nobossclub.com
For the Unemployable by Choice!



This article was written by Tom Beal.
Tom Beal assist his clients at positioning themselves as
the experts in their field and creating the law of
attraction in their business. He is also the President and
Founder of numerous successful companies and websites
including the recently formed membership site for top
performers at: http://www.nobossclub.com Contact Tom at
tom@nobossclub.com or 585-748-5818