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Writing Your Affiliate Home Business
Plan:
by
Glenn Beach
Who,
What, Where, When and Why?
Here’s a
typical scenario: You are deciding to
start a home business and suddenly everyone you know has his nose in
your business,
literally. What do you tell them? And how do you answer your own
questions?
What should you expect from the company in terms of stability,
longevity,
vitality, trust, income, and so forth?
First the bad news: there are no
guarantees. Then the good news: there
is plenty of information from which to draw your own conclusions. The
internet
is huge, and any good company will offer free marketing tools and
training.
But back to the WHY of that business
plan. You’re going to be starting
small, slow and boy! is there a lot to learn. What’s the point of
actually
sitting down and writing a business plan? You’re not Bill Gates, this
isn’t
Microsoft, just you in your home office a few hours a week, slowly
building an
online business presence, not really understanding what the heck you’ll
be
doing.
Relax and breathe. Unlike Mt.
Rushmore, your plan won’t be designed to
withstand the weathering of the ages. You can expect it will change and
bend
with the flow of your real experiences, which will be totally yours,
not
identical to anyone else’s.
What writing your plan will do is
cause you to pause, think, dream,
study and focus. The written document, whether it is one page or
twelve, will
give your business a framework to work within. The internet is vast and
seemingly
endless. It is easy to lose focus and drift away on a different whim or
idea
every day. Understanding where you are today, what tools you have to
work with,
what your goals are, and how you can best achieve them and measure your
success, will help you stay on target and not waste what few hours you
may be
investing in your business at start-up.
Whenever you feel lost or confused,
you can return to what you have
written. When you analyze your situation and decide to make a change,
rewrite
that part of the plan. Understand that it’s a living document, intended
to grow
with you and your business. Your business plan is your friend.
Getting Started with the Business
Plan
First you need to study the company
and its management. You need to
read and learn about the products, the compensation plan and the
network
structure. See you next month. Just kidding.
Plan on doing SOME reading each and
every work day for the next few
months, if not indefinitely. Keep up with the company forum entries
every day;
read something in the training reports every day. Your education will
continue.
Plan for it.
When you are ready, open up a Notepad
window and answer these
questions:
What service/products does your
business provide and what needs does it
fill?
Who are the potential customers for
your product or service and why
will they purchase it from you?
How will you reach your potential
customers?
Where will you get the financial
resources to start your business?
Ok. Maybe your company offers many
products and services. What do you
want to focus on? I suggest that, at first, you focus on one or two
products
and/or the affiliate opportunity. In other words, keep is simple. Once
you get
the hang of what you’re doing, you will KNOW when it’s time to expand.
Do only
what you are comfortable with, every step of the way. This is YOUR
business,
it’s your right and privilege to decide on your approach.
Internet marketing hinges on building
trust. How will you do this?
Reaching customers means marketing.
Your decision, once again. And
again, the options should be in your company's training materials.
So we’re talking developing a
reading/study schedule. Here’s a possible
list, once you’ve read enough to make your own decisions to answer the
above
questions, start writing. Your writing can be lists of words and
phrases,
free-form brainstorming, outlines, mind maps, whatever works for you.
Just
write it down, and don’t forget to save often. If your home office is
inhabited
by cats or small children, they have the tendency to press on random
keyboard
keys. Documents do occasionally just disappear. Saving avoids total
disaster.
- Study the products.
- Read the training materials.
- Read about commissions, bonuses,
etc.
- Study the marketing aids and
strategies
- Find out what free tools are
available.
- Visit the forums on a regular
basis. Read everything about getting started.
- Ask questions.
Your final written business plan will
have at least four parts:
Introduction/background: history of
the company and its founder,
internet marketing trends, why THIS company and why NOW, and so on.
Goals: I suggest you think of what
you would like to be earning in two
years, but mainly focus on goals for your first year. Realistic goals
can be
projected bases on info on the company website, in newsletters,
searches on the
forums, and focused questions to other affiliates.
Marketing plan: based on your answers
to the first 3 questions above
and your study of marketing aids and tools.
Action plans: the specifics of what
you will do on a monthly, weekly,
and/or daily basis for the next year.
I can’t tell you what your answers
should be, because you have to
decide how much money you have to invest. Only you can decide how many
hours
per day, week or month you can invest in your business. What products
you feel
most comfortable marketing, and who you decide to target as your
customer base,
are all decisions only you can make. If you get stuck and don’t
understand a
question, don’t know where to find information, or don’t know how to
ASK a
question, contact your sponsor or someone in your upline. If they can't
help
you, they should be able to send you to someone who can.
You should NEVER feel alone. Work
should be FUN!...
Glenn Beach is a home entrepreneur in
Nova Scotia, Canada. He has
written extensively about affiliate marketing, and sells products that
he
trusts at:
http://www.work-at-home-business-opportunity-canada.com
email: begle@work-at-home-business-opportunity-canada.com
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